A psychological research study on the effectiveness of Betty Crocker in promoting General Mills products - Market Research and American Business, 1935-1965

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Field name	Value
Title	A psychological research study on the effectiveness of Betty Crocker in promoting General Mills products
Box Number	8
Report Number	158C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1953 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	General Mills, Inc.
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Montrose, New York
Company	General Mills, Inc. Go to Business Biographies
Brand	Betty Crocker
Method	Interview
Keywords	convenience food, product personality, brand association, advertising character, women, housewife, advertisement effectiveness test, sales, female consumer, customer profiling, mother, fear, baking, cookery, recipe, competitor analysis Go to Glossary
Language	English
Document linked to	A proposal for a psychological research study on Betty Crocker Work-in-progress report on a psychological study on the sales and advertising effectiveness of Betty Crocker