Welcome to American Consumer Culture

Market Research and American Business, 1935-1965 provides a unique insight into the American consumer boom of the mid-20th century through access to the complete market research reports of Ernest Dichter, the era’s foremost consumer analyst, market research pioneer and widely-recognised ‘father’ of Motivational Research.

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This collection of primary source documents is made available by Adam Matthew to subscribing academic institutions. Close this box to view more or visit the American Consumer Culture homepage. To learn more about Adam Matthew and our collections visit our website.

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