Welcome to Market Research & American Business, 1935-1965

Market Research and American Business, 1935-1965 provides a unique insight into the American consumer boom of the mid-20th century through access to the complete market research reports of Ernest Dichter, the era’s foremost consumer analyst, market research pioneer and widely-recognised ‘father’ of Motivational Research.

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Let us guide you through the Market Research and American Business, 1935-1965 collection.