Title |
Date |
Document Type |
Brand |
|
Alexander Smith, Inc.: (Thunderbolt)
|
1952
|
Report
|
|
Analysis of resistances to the everyday use of sterling silver
|
Sep 1958
|
Report
|
|
Areas that offer no problem re: corporate name
|
22 Sep 1959
|
Letter
|
Waste King
|
Bericht über eine kombinierte Untersuchung mit dem Schwerpunkt: Acht Copy Tests und dem Nebenprodukt: Effekt von Multi-Page-Schaltungen
|
Mar 1973
|
Report
|
Braun
|
Bericht zu einem Packungstest "Farbige Tempo-Servietten"
|
Mar 1973
|
Report
|
Tempo
|
Bericht zu einem Packungstest für die Tempo-Produktfamilie
|
Dec 1971
|
Report
|
Tempo
|
Bericht zu einem Packungstest für Tempo-Kosmetiktücher
|
Jan 1973
|
Report
|
Tempo
|
Bericht zu einen Anzeigenstest für Bess
|
Sep 1968
|
Report
|
Bess
|
Bericht zu einen Anzeigenstest für Tempo Taschentücher
|
Dec 1968
|
Report
|
Tempo
|
Bericht zu einer Besteck-Muster-Studie
|
Mar 1971
|
Report
|
WMF
|
Bericht zu einer Motiv- und Imagestudie über WMF und ihre Produktgruppen
|
Jul 1970
|
Report
|
WMF
|
Bericht zu einer Motiv- und Marketingstudie über die Tempo - Produktfamilie
|
Feb 1970
|
Report
|
Tempo
|
Bericht zu einer Motiv- und Marketingstudie über die Uhr
|
Aug 1969
|
Report
|
|
Bericht zu einer Motiv-und Marketingstrategie-Studie über "Tela" Dinner
|
Aug 1966
|
Report
|
Tela
|
Bericht zu einer Motivstudie über ein Feuermeldegerät für Privatzwecke
|
Apr 1969
|
Report
|
BRK
|
Bericht zu einer Motivstudie über Haushalt-Bügelmaschinen: (speziell über eine Bügelmaschine nach dem Pressystem)
|
May 1969
|
Report
|
BRK
|
Bericht zu einer Motivuntersuchung über 3 Teppichetiketten des Materialsiegels
|
Jun 1964
|
Report
|
|
Bericht zu einer Motivuntersuchung über Teppich-Inserate
|
Mar 1964
|
Report
|
|
Blueprint for action on the vacuum cleaner study
|
Mar 1961
|
Report
|
Electrolux
|
Builders Show
|
27 Jan 1959
|
Letter
|
Hotpoint
|
Cannon percale sheets
|
11 Dec 1951; 12 Dec 1951; 28 Jan 1952
|
Report
|
|
Color and paper napkins
|
Nov 1955
|
Report
|
Scott
|
Color and paper towels
|
Nov 1955
|
Report
|
Scott
|
Comparative study on three Kleenex surveys conducted by Ernest Dichter, Inc.
|
|
Report
|
Kleenex
|
A creative memo on the advertising problems of toilet paper
|
Jan 1957
|
Memorandum
|
|
A creative memo on the advertising problems of toilet paper
|
Feb 1957
|
Memorandum
|
|
A creative memo on the advertising problems of toilet paper
|
Oct 1959
|
Memorandum
|
|
A creative memo on the advertising problems of toilet paper
|
Oct 1959
|
Memorandum
|
|
A creative memo on bulbs
|
c.1960
|
Memorandum
|
|
A creative memo on personality and advertising problems of the Hudson Paper, Co.
|
Nov 1955
|
Memorandum
|
Hudson
|
A creative memo on the psychology of mattresses
|
Aug 1957
|
Memorandum
|
|
Creative memorandum on the psychology of furniture
|
Jul 1960
|
Memorandum
|
|
A creative problem analysis and proposal for a motivational research study for the Herman Miller Furniture Company
|
Dec 1957
|
Proposal
|
Herman Miller
|
A creative problem analysis and proposal for a motivational research study for the Wallpaper Council
|
Jun 1957
|
Proposal
|
|
A creative problem analysis and proposal for a motivational research study of nylon carpeting acceptance among distributors, buyers and retailers
|
Nov 1957
|
Proposal
|
DuPont
|
A creative problem analysis and proposal for a motivational research study of problems faced by the diaper service industry
|
May 1957
|
Proposal
|
|
A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of Milapaco paper products
|
Aug 1955
|
Proposal
|
|
A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of nylon carpets
|
Oct 1957
|
Proposal
|
DuPont
|
A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of Powder Room facial tissue
|
Sep 1957
|
Report
|
|
A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of the Trimble line
|
Aug 1955
|
Proposal
|
Trimble
|
A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of White's Furniture
|
Aug 1957
|
Proposal
|
White's
|
A creative problem analysis and proposal for a motivational research study of the sales, advertising, packaging and merchandising problems of Reynolds Wrap
|
Sep 1956
|
Proposal
|
Reynolds Wrap
|
A creative problem analysis and proposal for a motivational research study of the strengths and weaknesses of the Sealright Company's ice cream container
|
Jul 1957
|
Proposal
|
Sealright
|
A creative problem analysis and proposal for a research program for the Sterling Silversmiths Guild of America
|
Sep 1956
|
Proposal
|
|
A creative problem analysis and suggested areas of research of the sales problems of Electrolux vacuum cleaners
|
Jan 1957
|
Report
|
Electrolux
|
A creative problem analysis and suggested areas of research seeking to increase the sale and use of nylon bed sheets
|
Nov 1956
|
Report
|
DuPont
|
A creative problem analysis for a motivational research study dealing with nylon sheets at the retail level
|
Sep 1957
|
Report
|
DuPont
|
A creative psychological research report on the sales and advertising problems of Zee toilet paper
|
Jul 1953
|
Report
|
Zee
|
A creative research memo on the promotional and sales potential of the Uni-bilt fireplace
|
Jun 1956
|
Memorandum
|
Uni-bilt
|
Creative research memo on Wizard freezers
|
Nov 1955
|
Memorandum
|
Wizard
|
Creative research memo on Zellerbach paper napkins
|
Jun 1953
|
Memorandum
|
Chiffon
|
Delsey toilet paper
|
03 May 1952
|
Memorandum
|
Delsey
|
Der Porzellanmarkt aus Händlersicht Vor- und Hauptuntersuchung
|
Nov 1976
|
Report
|
|
Developing Taco's sales potential in modular housing - a proposal for a motivation action plan
|
Jul 1970
|
Proposal
|
Taco
|
Direct sales operation: how Wear-Ever can cut its turn-over rate (an action plan addendum)
|
Apr 1970
|
Report
|
Wear-Ever
|
Direct sales operations: how Wear-Ever can cut its turn-over rate - an action plan
|
Mar 1970
|
Report
|
Wear-Ever
|
Direct sales operations: how Wear-Ever can cut its turn-over rate - an outline of motivation services
|
Nov 1969
|
Proposal
|
Wear-Ever
|
A draft proposal for a motivational research study of the sales and advertising problems of Youngstown cabinet sinks
|
May 1956
|
Proposal
|
Youngstown Steel Kitchens
|
Etude des perspectives de dèveloppement de l'industrie française du mobilier mètallique industriel et commercial
|
Apr 1964
|
Report
|
|
Executive summary of motivational research findings on color in Scott napkins and towels
|
|
Report
|
Scott
|
Executive summary of motivational research findings on color in Scott toilet and facial tissue (in three sections)
|
Oct 1955
|
Report
|
Scott
|
An executive summary of a motivational research study of the bridges and barriers to increased furniture sales
|
Nov 1962
|
Report
|
Kroehler
|
An executive summary of a motivational research study of the bridges and barriers to increased furniture sales, vol. I
|
Nov 1962
|
Report
|
Kroehler
|
Executive summary of wallpaper study for presentation on November 20, 1957
|
1957
|
Report
|
|
Exploiting the psychological potential of Daystrom's high-style line - a pilot motivational study
|
Mar 1956
|
Report
|
Daystrom
|
Final report on Electrolux
|
c.1960
|
Report
|
Electrolux
|
Final report on a motivational research study of the residential market for fire alarms
|
May 1969
|
Report
|
BRK
|
Hudson paper napkins - letter
|
03 Jul 1957
|
Letter
|
Hudson
|
Kleenex ad effectiveness test conducted by Dr. Ernest Dichter, psychological consultant
|
1951
|
Report
|
Kleenex
|
Kleenex ad test
|
Nov 1951
|
Report
|
Kleenex
|
Kleenex test: Little Lulu – "timely tips" (called ad #1) and "comic strip" (called Ad #2)
|
Sep 1951
|
Report
|
Kleenex
|
Kurzfassung über: Eine Untersuchung von acht Copy-Tests sowie über den Effekt von Multi-Page-Schaltungen
|
Jul 1973
|
Report
|
Braun
|
Kurzfassung über: Eine Untersuchung von acht Copy-Tests sowie über den Effekt von Multi-Page-Schaltungen
|
Jul 1973
|
Report
|
Braun
|
Le linge de lit en polyester/cotton et en matèriaux similairs dans l'optique de public Allemand
|
Aug 1969
|
Report
|
DuPont
|
Letter proposal on toilet tissue
|
17 Jun 1959
|
Letter
|
Scott
|
Letter proposal re: Dixie cups and containers
|
04 Sep 1959
|
Letter
|
Dixie
|
Letter proposal re: image of manager of Electrolux, Paris
|
19 Nov 1959
|
Letter
|
Electrolux
|
Letter proposal re: Kelvinator appliances
|
29 Jul 1959
|
Letter
|
Kelvinator
|
Letter proposal to Colgate Palmolive, Co. re: best ways to discover consumer needs for totally new products (household division)
|
12 Aug 1959
|
Proposal; Letter
|
|
Letter proposal to Selvage and Lee re: Wallpaper Council
|
08 May 1957
|
Letter
|
|
Letter re: pilot research study on Hudson facial tissues
|
23 Jan 1958
|
Letter
|
Hudson
|
Magnavox research memorandum "country of origin" test
|
c.1960
|
Memorandum
|
Magnavox
|
The meaning of roundness and squareness in ice cream containers
|
20 Aug 1957
|
Report
|
Sealright
|
Memo on Kleenex
|
18 Sep 1951
|
Memorandum
|
Kleenex
|
Memo on library research conducted as a preliminary step in a motivational research study of problems faced by the diaper service industry
|
Jun 1957
|
Memorandum
|
|
Memo on noise and draft of statement to dealers and plumbers
|
20 May 1957
|
Memorandum
|
Waste King
|
Memo on Quaker Lace tablecloth advertising
|
04 May 1955
|
Memorandum
|
Quaker Lace
|
A memo on the sales and advertising problems of Satina
|
May 1952
|
Memorandum
|
|
Memo to: Norman, Craig & Kummel, Inc. Re: Hudson ad test
|
19 Jan 1956
|
Memorandum
|
Hudson
|
Memorandum on increasing the market for Du Pont cellophane
|
Aug 1959
|
Memorandum
|
DuPont
|
Memorandum re: Kleenex
|
13 Nov 1951
|
Memorandum
|
Kleenex
|
A motivational pilot study of the sales and advertising problems of Youngstown dishwashers
|
Oct 1956
|
Pilot Study
|
Youngstown
|
Motivational pilot study on Youngstown dishwashers
|
07 Aug 1956
|
Pilot Study
|
Youngstown
|
Motivational pilot study on Youngstown dishwashers
|
01 Aug 1956
|
Pilot Study
|
Youngstown
|
A motivational research report on consumer attitudes to home use of Dixie cup dispensers and Dixie cups
|
Oct 1959
|
Report
|
Dixie
|
A motivational research report on the extent and the depth of penetration of the sterling silver radio campaign
|
Sep 1958
|
Report
|
|
A motivational research study of the bridges and barriers to increased furniture sales, vol. II
|
Nov 1962
|
Report
|
Kroehler
|
A motivational research study of the image of Kroehler furniture as perceived by consumers and dealers, vol. III
|
Nov 1962
|
Report
|
Kroehler
|
A motivational research study of opportunities for Simmons convertible sofas - preliminary draft proposal
|
May 1968
|
Proposal
|
Simmons
|
A motivational research study of opportunities for Simmons convertible sofas - preliminary draft proposal
|
May 1968
|
Proposal
|
Simmons
|
A motivational research study of the sales and advertising problems of nylon bed sheets
|
Aug 1957
|
Report
|
DuPont
|
A motivational research study of the sales and advertising problems of nylon carpets on the retail level
|
Jun 1958
|
Report
|
DuPont
|
A motivational research study of the sales and advertising problems of nylon sheets on the retail level
|
May 1958
|
Report
|
DuPont
|
A motivational research study of the sales and advertising problems of sterling silver
|
|
Report
|
|
A motivational research study of the sales and advertising problems of sterling silver
|
Mar 1957
|
Report
|
|
A motivational research study of the sales problems of wallpaper for the Wallpaper Council
|
Nov 1957
|
Report
|
|
A motivational research study on color trends in Scott paper products: a preliminary statement of our main findings about colors in toilet and facial tissues
|
Sep 1955
|
Report
|
Scott
|
A motivational research study on the dishwasher and a name for the technical products division
|
Sep 1959
|
Report
|
Waste King
|
A motivational research study on the employee recruitment and employee relations problems of Swiss-Electrolux
|
Feb 1958
|
Report
|
Electrolux
|
A motivational research study on Hudson paper napkins
|
May 1958
|
Report
|
Hudson
|
A motivational research study on the marketability on newly-designed Kelvinator ranges and the present position of Kelvinator in the appliance field
|
Jun 1961
|
Report
|
Kelvinator
|
A motivational research study on the marketing problems of Wonder Wrap
|
Aug 1956
|
Report
|
Wonder Wrap
|
A motivational research study on the sales and advertising problems of Waste King
|
Aug 1955
|
Report
|
Waste King
|
A motivational research study on the sales and advertising problems of Waste King dishwashers
|
Apr 1957
|
Report
|
Waste King
|
A motivational research study on the size, packaging, and count of Milapaco cocktail napkins
|
May 1957
|
Report
|
|
Motivational research study on Waste King dishwashers
|
26 Sep 1956
|
Letter
|
Waste King
|
Motivational research study proposal on polyester/cotton sheets (Dacron)
|
Apr 1969
|
Proposal
|
DuPont; Dacron
|
A motivational research study to determine new household product possibilities
|
Feb 1960
|
Report
|
|
Motivational response patterns to the two-ply Hudson toilet tissue commercial
|
Jun 1959
|
Report
|
Hudson
|
Motivstudie über Feuermeldegeräte und eine Haushalt- Bügelmaschine
|
22 Jan 1969
|
Memorandum
|
BRK
|
Motivstudien über ein neuartiges Feuermeldegerät und über eine Haushalt-Bügelmaschine
|
16 Dec 1968
|
Memorandum
|
BRK
|
MRP analysis of three Hudson radio commercials
|
Jan 1958
|
Report
|
Hudson
|
MRP report on the Hudson 20-second toilet tissue commercial
|
Mar 1959
|
Report
|
Hudson
|
MRP report on the Hudson 60-second damask napkin commercial
|
Mar 1959
|
Report
|
Hudson
|
MRP report on the Hudson 60-second paper towel commercial
|
Mar 1959
|
Report
|
Hudson
|
Namenstest für einen Heizlufter (H5)
|
Oct 1973
|
Report
|
Braun
|
Negative feelings re: diapers
|
04 Sep 1957
|
Letter
|
|
A new role for the diaper service industry / a motivational research study
|
Dec 1957
|
Report
|
|
Norman, Craig & Kummel, Inc. Letter 9/20/57
|
20 Sep 1957
|
Letter
|
Hudson
|
Notes on creative session with Dr. Ernest Dichter, February 20, 1967 in Philadelphia. Subjects: Beneficial Finance Company, York air conditioning, and Champale
|
20 Feb 1967
|
Report
|
Champale; Beneficial; York
|
Outline of phase II of motivational research study
|
May 1960
|
Memorandum
|
Arthur Martin
|
Packungstest Kosmetik-Tücher multicolor
|
Sep 1973
|
Report
|
|
A pilot study of Reynolds Crystal Wrap
|
Feb 1958
|
Pilot Study
|
Reynolds Crystal Wrap; Saran Wrap
|
A pilot study of Reynolds Ready Wrap
|
Jul 1958
|
Pilot Study
|
Reynolds Ready Wrap
|
A pilot survey of dealer and builder reaction to Hotpoint custom trend appliances
|
Feb 1959
|
Report
|
Hotpoint
|
Possible applications of motivational research to the sales, advertising, and packaging problems of Sealright Company, and the Porter Cable Company
|
29 May 1957
|
Letter
|
Sealright
|
Preliminary findings on the present furniture climate
|
Jun 1962
|
Report
|
Kroehler
|
Preliminary memo based on tentative findings of Youngstown dishwasher pilot study
|
Sep 1956
|
Memorandum
|
Youngstown
|
Prèrapport d'une ètude psycho-sociologique des reprèsentants de la socètè Electrolux
|
May 1960
|
Report
|
Electrolux
|
A problem analysis and proposal for a motivational research study on the advertising, packaging and merchandising opportunities and problems of Air-Wick products
|
Sep 1958
|
Proposal
|
Air-Wick
|
A problem analysis and proposal for a motivational research study on the competitive sales opportunities and problems of Alcoa wrap
|
May 1959
|
Proposal
|
Alcoa
|
A problem analysis and proposal for a motivational research study on consumer attitudes toward four Westinghouse products and the corporate image of Westinghouse
|
Mar 1959
|
Report
|
Westinghouse
|
A problem analysis and proposal for a motivational research study on Stanley Home Products and the Stanley Home Parties
|
May 1960
|
Proposal
|
Stanley
|
Produktakzeptanztest der Mahlwerk-Kaffeemühle KMM 4 (unter besonderer Berucksichtigung der Preisakzeptanz)
|
Aug 1973
|
Report
|
Braun
|
Progress report of a motivational research study for the diaper service industry
|
09 Sep 1957
|
Report
|
|
Progress report on psychological research study on fiberglas
|
Jun 1953
|
Report
|
|
Proposal for a consumer motivational survey dealing with the marketability of one or more models of newly designed Kelvinator cooking ranges
|
29 Dec 1960
|
Proposal
|
Kelvinator
|
A proposal for a motivational research project for increasing the sales of the LW-1 fan and the AP-1 purifier
|
Feb 1961
|
Proposal
|
General Electric
|
Proposal for a motivational research study aimed at developing brand preference for Hudson toilet tissue
|
Nov 1958
|
Proposal
|
Hudson
|
Proposal for a motivational research study aimed at extending the market for Medallion homes and major electric appliances
|
Mar 1959
|
Proposal
|
Medallion Homes
|
Proposal for a motivational research study among dealers and consumers aimed at increasing the sales of the Preco power brush
|
Sep 1959
|
Proposal
|
Preco
|
Proposal for a motivational research study among dealers and consumers aimed at increasing the sales of the Preco power brush
|
08 Sep 1959
|
Proposal
|
Preco
|
A proposal for a motivational research study for the Chiffon brand table napkins, facial tissues and bathroom tissue
|
May 1958
|
Proposal
|
Chiffon
|
Proposal for a motivational research study for Reynolds on Kaiser Quilted Foil
|
07 Feb 1958
|
Proposal; Memorandum
|
Kaiser
|
Proposal for a motivational research study for Reynolds on Kaiser Quilted Foil (revision of 815.1A)
|
07 Feb 1958
|
Proposal; Memorandum
|
Kaiser
|
Proposal for a motivational research study of the sales and advertising problems of American Olean Tile Company
|
Jun 1956
|
Proposal
|
|
Proposal for a motivational research study of the sales and advertising problems of Youngstown cabinet sinks
|
May 1956
|
Proposal
|
Youngstown Steel Kitchens
|
Proposal for a motivational research study of the sales, merchandising and advertising problems of Kroehler furniture
|
Mar 1962
|
Proposal
|
Kroehler
|
A proposal for a motivational research study on the present image and future market prospect of the Ironrite automatic ironer
|
May 1960
|
Proposal
|
Ironrite
|
A proposal for a motivational research study on the probable level of acceptance of a new Kelvinator washing machine
|
Feb 1962
|
Proposal
|
Kelvinator
|
Proposal for a motivational research study on the problem of furniture buying
|
Jul 1963
|
Proposal
|
|
A proposal for a motivational research study on the problems of Ironrite automatic ironers in the Detroit area
|
Apr 1956
|
Proposal
|
Ironrite
|
Proposal for a motivational study of the effectiveness of the advertising campaign currently sponsored by the Silversmiths Guild
|
14 May 1958
|
Proposal
|
|
Proposal for a motivational study of the effectiveness of the advertising campaign currently sponsored by the Silversmiths Guild
|
05 Mar 1958
|
Proposal
|
|
Proposal for a motivational study on the features and design of a new vacuum cleaner for the French market
|
|
Proposal
|
Electrolux
|
Proposal for a motivational study on the sale of gas and charcoal kitchen ranges to the rural population of France
|
Nov 1959
|
Proposal
|
Arthur Martin
|
A proposal for a package test study for the Chiffon brand table napkins, facial tissues, and bathroom tissue
|
Apr 1958
|
Proposal
|
Chiffon
|
Proposal for a pilot motivational research study of central vacuum cleaning
|
Jul 1966
|
Proposal
|
|
Proposal for a psychological research study for the Westinghouse Electric Company on consumer reactions to the Electric Comforter
|
Mar 1948
|
Proposal
|
Westinghouse
|
Proposal for a psychological research study on the sales and advertising problems of the Carpet Institute, Inc.
|
11 Dec 1951
|
Proposal
|
|
A proposal for a psychological research study on the sales and advertising problems of Fiberglas Draperies
|
Mar 1953
|
Proposal
|
|
Proposal for a psychological research study on the sales and advertising problems of Pacific Coast Paper Mills of Washington
|
Sep 1954
|
Proposal
|
|
A proposal for a psychological research study on the sales and advertising problems of Waste King pulverators
|
Nov 1954
|
Proposal
|
Waste King
|
Proposal for quantitative phase of research program for the Sterling Silversmiths Guild of America
|
06 Mar 1957
|
Proposal
|
|
Proposal on Milwaukee Lace Paper, Co.
|
07 Feb 1955
|
Proposal; Letter
|
|
A psychological research report on the sales and advertising problems of Delsey
|
Jun 1952
|
Report
|
Delsey
|
A psychological research study on the sales and advertising problems of Owens-Corning Fiberglas
|
Jul 1953
|
Report
|
|
Quaker Lace tablecloths
|
Mar 1955
|
Memorandum
|
Quaker Lace
|
Questions and answers on the Kelvinator range project
|
19 Jun 1961
|
Report
|
Kelvinator
|
Rapport final d'une ètude motivationnelle concernant la vente d'appareils mènagers
|
May 1964
|
Report
|
Arthur Martin
|
Rapport final d'une ètude motivationnelle concernant la vente de cuisines sur le marchè rural français
|
|
Report
|
Arthur Martin
|
Rapport intermèdiaire d'une ètude motivationnelle pour Arthur Martin
|
Apr 1964
|
Report
|
Arthur Martin
|
Rapport prèliminaire pour une ètude des motivations Electrolux "aspirateur"
|
Mar 1960
|
Report
|
Electrolux
|
Rapport prèliminaire pour une ètude des motivations Electrolux "image"
|
Mar 1960
|
Report
|
Electrolux
|
Rapporto finale dell'inchiesta motivazionale sulle cucine in Italia
|
Dec 1960
|
Report
|
Fargas
|
Refrigeration appliances and customer motivations
|
Oct 1966
|
Report
|
Kelvinator
|
Refrigeration appliances and customer motivations - a research proposal
|
Jun 1966
|
Proposal
|
Kelvinator
|
A report on a qualified validation phase of a motivational research study on sterling silver
|
Jul 1957
|
Report
|
|
Research approaches to an effective marketing and advertising strategy for Fedders air conditioners
|
15 Dec 1959
|
Memorandum
|
Fedders
|
Research plan for home heating survey
|
|
Proposal
|
Mobilheat
|
The role of advertising in the sales of washing machines – a problem analysis and proposal for a motivational research study
|
May 1959
|
Proposal
|
|
The sales and advertising process of Swiss-Electrolux - a progress report
|
Aug 1957
|
Report
|
Electrolux
|
Simmons (Beautyrest)
|
20 Jun 1951; 25 Jun 1951
|
Report
|
Simmons
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Studies: panel on household products
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Supporting Material
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Suggestions from research done to date relative to product design (Milapaco)
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Jan 1956
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Report
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Summary memorandum on new corporate name
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Aug 1959
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Memorandum
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Waste King
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Summary of preliminary findings on consumer attitudes to home use of Dixie cup dispensers and Dixie cups
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Sep 1959
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Report
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Dixie
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Summary of tentative, unvalidated findings and recommendations: nylon sheets - retailer level
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18 Feb 1958
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Report
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DuPont
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Untersuchungskonzeption für de motivpsychologische Studie über den deutschen Möbelmarkt unter besonderer Berücksichtigung der Problematik Wohnen und Einrichten
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17 Apr 1969
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Report
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Untersuchungsvorschlag für eine Bedürfnisanalyse im Bereich Haushalt
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Jan 1973
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Proposal
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Braun
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Untitled report to Armstrong Cork Company
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22 Jul 1969
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Report
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Armstrong
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Verschlag zu einer Motiv- und Marketingstudie über die Tempo - Produktfamilie
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04 Jun 1969
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Proposal
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Tempo
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Vorschlag für eine Motivstudie über die Tela Dinner Zellstoffwatteservietten
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Jun 1966
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Proposal
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Tela
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Vorschlag zu einem Anzeigentest für Bess
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Proposal
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Bess
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Vorschlag zu einem Packungstest für Tempo
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1971
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Proposal
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Tempo
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Vorschlag zu einem Produkttest für einen Sandwichtoaster
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29 Jan 1969
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Proposal
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Braun
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Vorschlag zu einer Besteckmusterstudie für WMF-Bestecke
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18 Aug 1970
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Proposal
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WMF
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Vorschlag zu einer Motiv- und Marketingstudie über die Tempo - Produktfamilie
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09 Apr 1969
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Proposal
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Tempo
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Vorschlag zu einer Produktkonzeptionsstudie für einen Sandwichtoaster und für ein Zerkleinerungsgerät für Nahrungsmittel
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09 Jan 1969
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Proposal
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Braun
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Vorschlag zu einer psychologischen Untersuchung für ein VP- Tischsortiment
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Mar 1975
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Proposal
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Vorschlag zu einer repräsentativen Besteck-Modellstudie für WMF
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Proposal
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WMF
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Vorschlag zu einer Umfeld- und Imagestudie für WMF und den Produktbereich Glas
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11 Mar 1970
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Proposal
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WMF
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Vorschlag zu einer Werbekonzeptions-Studie für Tempo Taschentucher
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07 Sep 1968
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Proposal
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Tempo
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What are some of the aspects which may be particularly liked and those that might be disliked in this new product (Teflon coated fiberglas coffee filter)?
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21 Mar 1962
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Report
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New York Times
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What are some of the aspects which may be particularly liked and those which might be disliked on this new product (aerosol spray coat for pans, etc.)?
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21 Mar 1962
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Report
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New York Times
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Why don't you buy Kaiser foil?
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28 Mar 1962
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Report
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New York Times; Kaiser
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Wonder Wrap memo (progress report)
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Jul 1956
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Memorandum
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Wonder Wrap
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Wonder Wrap study
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23 May 1956
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Report
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Wonder Wrap
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