Title |
Date |
Document Type |
Brand |
|
Advertising
|
23 Jan 1959
|
Memorandum
|
|
Advertising
|
19 Feb 1959
|
Report
|
|
Analysis and discussion of the evidence for our findings and recommendations Part I
|
Dec 1960
|
Report
|
|
Analysis and discussion of the evidence for our findings and recommendations Part II
|
Dec 1960
|
Report
|
|
Appendix of additional tables and interview data
|
Dec 1960
|
Report
|
|
An approach to inflation
|
Jan 1959
|
Report
|
CLIOA
|
Attracting and holding members in the Humble Travel Club - a proposal for a two-phase motivation study
|
Mar 1970
|
Proposal
|
|
Bericht über eine Befragung bei gehobener Privat- und Kommerzieler Kundschaft
|
Mar 1979
|
Report
|
|
Bericht zu einem Copytest für die Aufina Kleinkredit- Werbekonzeption 1973
|
Feb 1973
|
Report
|
|
Bericht zu einer Motiv- und Marketingstudie über Versicherungen, Versicherungsgesellschaften und über das Idealimage der Secura
|
Sep 1968
|
Report
|
|
Bericht zu einer Motivstudie über das Avanti-Punktsystem und die Avanti-Bücher
|
Jul 1969
|
Report
|
|
Bericht zu einer qualitativen Erhebung über die Interessengebiete von Kindern und Jugendlichen zwischen 7-18 Jahren
|
Feb 1985
|
Report
|
|
The California Physicians' Service: a psychological research study of its structure, function and effect
|
Apr 1952
|
Report
|
|
Closing the gap
|
|
Report
|
|
Comments of Farm Bureau Insurance ads
|
19 May 1955
|
Report
|
Nationwide
|
The competitive strengths and weaknesses of County Trust in relation to consumer expectations and planning with regard to Westchester offices of New York banks / a problem analysis and proposal for a motivational research study
|
Apr 1960
|
Proposal
|
County Trust Company
|
Creative analysis and ad test of Nationwide's baseball series of ads
|
Oct 1956
|
Report
|
Nationwide
|
Creative analysis and ad test of Nationwide's football series of ads
|
Jan 1957
|
Report
|
Nationwide
|
A creative analysis and field testing of ad #3 of the new Virginia safety driver's campaign
|
Aug 1956
|
Report
|
Nationwide
|
A creative analysis and field testing of ads #1 and #2 of the new Virginia safety driver's campaign
|
Jul 1956
|
Report
|
Nationwide
|
A creative analysis and field testing of ads #4, #5, #6 of the new Virginia safety driver's campaign
|
Aug 1956
|
Report
|
Nationwide
|
Creative analysis and proposal for a motivational research study on the corporate image of Traders Finance Corporation Limited
|
Feb 1961
|
Proposal
|
|
A creative analysis of advertisement "If you want my honest opinion"
|
May 1956
|
Report
|
Nationwide
|
A creative analysis of advertising for the new Virginia safety driver's campaign
|
Jun 1956
|
Report
|
Nationwide
|
A creative analysis of the advertising series: "What you should know about your ____"
|
01 May 1956
|
Report
|
Nationwide
|
A creative analysis of the competitive advertising and promotional problems of the Chemical Corn Exchange Bank
|
Sep 1957
|
Report
|
|
A creative analysis of the "Fathers, 20 to 45" life insurance ad
|
Jan 1957
|
Report
|
Nationwide
|
A creative analysis of the Mercantile Bank advertising project
|
Sep 1959
|
Report
|
Mercantile Bank
|
A creative analysis of the Mercantile Trust ads
|
Nov 1959
|
Report
|
Mercantile Bank
|
Creative analysis of Nationwide's summer auto campaign
|
Aug 1957
|
Report
|
Nationwide
|
Creative analysis of Nationwide's upper New York State advertising campaign
|
Apr 1956
|
Report
|
Nationwide
|
A creative analysis of suggested names for a credit plan
|
Jun 1959
|
Report
|
Bank of Montreal
|
A creative memo on the subject of health and accident insurance advertising
|
Apr 1955
|
Memorandum
|
|
A creative memorandum and problem analysis on Nationwide sales kits and folders
|
Sep 1956
|
Memorandum
|
Nationwide
|
Creative memorandum on the climate for savings
|
Jun 1961
|
Memorandum
|
Bank of Montreal
|
Creative memorandum on the sales and advertising problems of small loan departments
|
Sep 1965
|
Memorandum
|
|
A creative memo…"Insurance and the life book"
|
Aug 1957
|
Memorandum
|
Nationwide
|
A creative problem analysis and proposal for a motivational research study for Society for Savings and Society National Bank
|
Aug 1957
|
Proposal
|
|
A creative problem analysis of the adman's course of the Nationwide experimental program
|
Aug 1957
|
Report
|
Nationwide
|
A creative problem analysis of eleven Nationwide television commercials
|
May 1956
|
Report
|
Nationwide
|
A creative problem analysis of Nationwide's Virginia safety campaign advertising
|
Feb 1956
|
Report
|
Nationwide
|
Creative problem analysis of suggested names for a credit plan
|
May 1959
|
Report
|
Bank of Montreal
|
A creative research analysis of "Minutes"
|
Mar 1956
|
Report
|
Nationwide
|
A creative research memo on motivations involved in choosing between a savings and loan association and a bank for a savings account
|
Nov 1956
|
Memorandum
|
|
A creative research memo on the motivations which influence "saving" and the selection of a savings institution
|
Aug 1958
|
Memorandum
|
|
A creative research study of "your Nationwide representative's pledge of service"
|
Aug 1957
|
Report
|
Nationwide
|
Credit plan
|
25 May 1959
|
Memorandum
|
Bank of Montreal
|
Decreasing the frequency of accidents - proposal for a motivation study on effecting attitudinal and behavioral changes
|
Apr 1970
|
Proposal
|
|
Do You Know, Mr. Manager…? Treatment of a psychological sales training film
|
Apr 1948
|
Supporting Material
|
|
Eine qualitative Untersuchung zum Problem des Coupon-Rucklaufes
|
Aug 1972
|
Report
|
|
The emperor's new clothes: a study and analysis of Nationwide's internal "psychological structure"
|
Nov 1956
|
Report
|
Nationwide
|
Evaluation of advertisement for the Nationwide Insurance Company
|
Jan 1965
|
Report
|
Nationwide
|
Executive summary of a motivational research study of certain aspects of the merger of the Society for Savings and Society National Banks
|
Jul 1958
|
Report
|
|
Farm Bureau ad test
|
Sep 1955
|
Report
|
|
Farm Bureau Insurance Companies
|
20 Aug 1953
|
Letter
|
|
Farm Bureau Insurance Companies
|
25 Nov 1953
|
Letter
|
|
Filter-Test
|
Sep 1974
|
Report
|
|
Final report on an MRS and marketing strategy study on building savings and loans
|
Oct 1966
|
Report
|
|
Final report on an MRS and marketing strategy study on building savings and loans
|
Oct 1966
|
Report
|
|
Five promising new avenues in stimulating increased savings with Savings and Loan Associations
|
1960
|
Supporting Material
|
|
"Five promising new avenues in stimulating increased savings with Savings and Loan Associations" - part I executive summary of our findings and recommendations
|
Dec 1960
|
Report
|
|
Goals, strategy, tactics and operations - a memorandum
|
Nov 1966
|
Memorandum
|
Bankers Trust
|
Grundlagenstudie und Leserschaftsanalyse über die Publikationen der Schweizerischen Bankgesellschaft
|
Dec 1971
|
Report
|
SBG
|
A guide to the verbal final report of banking motivations in the Cleveland area as they relate to Society for Savings and Society National Bank
|
Sep 1958
|
Report
|
|
Guideposts for new Nationwide advertising
|
18 Mar 1959
|
Memorandum
|
Nationwide
|
Implications of New York Times report, December 9, 1960: "Advertising: Michigan Bank opens a drive against savings and loans"
|
21 Dec 1960
|
Memorandum
|
|
Increasing the CBT share of the corporate banking market: a motivational research study
|
Oct 1973
|
Report
|
The Connecticut Bank and Trust Company (CBT)
|
Increasing the CBT share of the municipal finance banking market: a motivational research study
|
Apr 1975
|
Report
|
The Connecticut Bank and Trust Company (CBT)
|
Increasing GEICO's share of the market in the 1970's - a proposal for a motivation study
|
Mar 1970
|
Proposal
|
|
Increasing the market for Beneficial Finance's services - a proposal for a motivation research study
|
Aug 1970
|
Proposal
|
Beneficial
|
An interim progress report on Nationwide Insurance Company's decal research project
|
|
Report
|
Nationwide
|
Leonard Davis & Co., Inc.
|
16 Sep 1960
|
Letter
|
|
Letter amending Proposal
|
25 Sep 1957
|
Letter
|
|
Letter of proposal to the Bankers Trust Company
|
27 Apr 1966
|
Letter
|
Bankers Trust
|
Letter proposal - Franklin Savings and Loan Association
|
02 Sep 1959
|
Letter
|
|
Letter proposal re: testing Nationwide ads
|
06 Apr 1959
|
Letter
|
Nationwide
|
Letter-proposal re: final phase of research study
|
06 May 1959
|
Letter
|
|
Letter-proposal to Equity Life Insurance Company
|
04 Mar 1958
|
Report
|
|
Letter-proposal to Old Equity Life Insurance Company
|
24 Mar 1958
|
Proposal
|
|
Memo on the advertising presentation of Nationwide Insurance Company
|
26 Jun 1958
|
Memorandum
|
Nationwide
|
Memo on Bankers Life and Casualty Company
|
05 Oct 1951
|
Memorandum
|
|
Memo on Farm Bureau name change series
|
23 May 1955
|
Memorandum
|
|
Memo on school savings program of the Society National Bank of Cleveland
|
29 Oct 1959
|
Memorandum
|
|
Memo on "why people give donations?"
|
Dec 1955
|
Memorandum
|
Nationwide
|
Memo re: scope of study
|
17 Feb 1959
|
Memorandum
|
|
Memorandum on a revised study proposal
|
17 Aug 1959
|
Memorandum
|
American Express
|
Memorandum regarding a study to determine what specific steps Connecticut Bank and Trust Company might take to increase its share of the commercial banking market
|
06 Apr 1973
|
Memorandum
|
The Connecticut Bank and Trust Company (CBT)
|
Motiv- und Kommunikationsstudie über die "Information" Zeitung für Mitarbeiter der Schweizerischen Bankgesellschaft
|
Oct 1972
|
Report
|
|
Motiv- und Marketingstudie über das Image der Zuger Kantonalbank
|
Dec 1972
|
Report
|
|
Motiv- und Marketingstudie über das Sparen und das Image der Kantonalbanken
|
Aug 1970
|
Report
|
|
A motivational memo on the impact of the Nationwide decal
|
Nov 1955
|
Memorandum
|
Nationwide
|
A motivational pilot study on convention travellers protection policies
|
Nov 1960
|
Pilot Study
|
|
Motivational research and MRP
|
12 Mar 1957
|
Letter
|
Prudential
|
A motivational research report on the sales, advertising and promotional problems of Old Equity direct-mail health and accident insurance
|
Jan 1959
|
Report
|
|
A motivational research study for the proposed Franklin Federal Savings and Loan Association
|
Jun 1960
|
Report
|
Franklin Federal
|
A motivational research study for Society for Savings and Society National Banks, Vol. I
|
Nov 1958
|
Report
|
|
A motivational research study for Society for Savings and Society National Banks, Vol. II
|
Nov 1958
|
Report
|
|
A motivational research study for Society National Bank
|
Mar 1960
|
Report
|
|
A motivational research study for Washington Federal Savings and Loan Association of Miami Beach
|
Aug 1958
|
Report
|
|
A motivational research study of Christmas Clubs and banking
|
Oct 1968
|
Report
|
Christmas Club
|
A motivational research study of the image of Beverly Hills and the factors influencing patronage patterns in that city
|
May 1962
|
Report
|
|
A motivational research study on the corporate image of Traders Finance Corporation Limited
|
Dec 1961
|
Report
|
|
Nationwide ad tests
|
Mar 1959
|
Report
|
Nationwide
|
The new bank customer: a motivational research study - statistical appendix, vol. II
|
Apr 1971
|
Report
|
|
The new bank customer: a motivational research study - statistical appendix, vol. II
|
Apr 1971
|
Report
|
|
The new bank customer: a motivational research study - statistical appendix, vol. II
|
Apr 1971
|
Report
|
|
The new bank customer: a motivational research study - statistical appendix, vol. II
|
Apr 1971
|
Report
|
|
The new bank customer: a motivational research study - statistical appendix, vol. II
|
Apr 1971
|
Report
|
|
The new bank customer: a motivational research study - statistical appendix, vol. II
|
Apr 1971
|
Report
|
|
The new bank customer: a motivational research study, vol. I
|
Mar 1971
|
Report
|
|
New opportunities in the corporate banking market: a proposal for a motivational research study
|
May 1973
|
Proposal
|
The Connecticut Bank and Trust Company (CBT)
|
Notes on creative session with Dr. Ernest Dichter, February 20, 1967 in Philadelphia. Subjects: Beneficial Finance Company, York air conditioning, and Champale
|
20 Feb 1967
|
Report
|
Champale; Beneficial; York
|
Outline of study for Society for Savings
|
16 Apr 1958
|
Letter
|
|
Personal Finance Company
|
|
Report
|
|
A pilot study of consumer loans
|
Jan 1967
|
Pilot Study
|
Bankers Trust
|
Possible improvement and better use of "close the gap" policy holder meetings of the Farm Bureau
|
06 Jul 1955
|
Memorandum
|
|
Preliminary memo on indicated major changes (Farm Bureau Insurance Companies)
|
12 Jul 1955
|
Memorandum
|
|
Preliminary report: Comparison of three versions of an ad ending
|
Apr 1948
|
Report
|
|
A problem analysis and proposal for a motivational research study aimed at consolidating and increasing membership in the National Association of Life Underwriters
|
Nov 1959
|
Proposal
|
NALU
|
A problem analysis and proposal for a motivational research study on the effectiveness of the image of the New Jersey Bank and Trust Company
|
Feb 1960
|
Proposal
|
|
A problem analysis and proposal for a motivational research study to determine how to stimulate increasing savings with Savings and Loan Associations through effective communications
|
Dec 1959
|
Proposal
|
|
A problem analysis and proposal for a motivational research study to determine how to stimulate increasing savings with Savings and Loan Associations through effective communications
|
Jan 1960
|
Proposal
|
|
A problem analysis and proposal on the institutional image of Savings and Loan Associations
|
Jun 1958
|
Proposal
|
|
Problems and effectiveness of Nationwide's New York Times supplement
|
Apr 1956
|
Report
|
Nationwide
|
A progress report of a motivational research study for Washington Federal Savings and Loan Association of Miami Beach
|
Jul 1958
|
Report
|
|
Progress report summary for a motivational research study on how to stimulate increased savings with Savings and Loan Associations through effective communications
|
Jul 1960
|
Report
|
|
Proposal for basis study and study of rader analysis on publications issued by the Schweizerische Bankgesellschaft (SBG) (Swiss Banking Corporation)
|
|
Proposal
|
SBG
|
Proposal for a continuous research program on the business opportunities and problems of Savings and Loan Associations
|
Jul 1959
|
Proposal
|
|
A proposal for a creative application of motivational research findings to "closing the gap" within the Farm Bureau Insurance Companies' organization
|
Jun 1955
|
Proposal
|
|
Proposal for a motivational research study aimed at creating leadership position for the American Express credit card plan
|
Jun 1959
|
Proposal
|
American Express
|
Proposal for a motivational research study aimed at creating leadership position for the American Express credit card plan
|
Nov 1958
|
Proposal
|
American Express
|
Proposal for a motivational research study aimed at improving the competitive position of Beneficial Management Corporation
|
Mar 1959
|
Proposal
|
Beneficial
|
A proposal for a motivational research study for the Associated Cooperative Fire Insurance Companies
|
Dec 1959
|
Proposal
|
|
Proposal for a motivational research study of the sales and advertising problems of life insurance and their implications for the New York Insurance Company
|
Mar 1956
|
Proposal
|
|
Proposal for a motivational research study of the sales and advertising problems of savings & loan associations
|
Oct 1955
|
Proposal
|
|
A proposal for a motivational research study of the sales and advertising problems of State Loan and Finance Company
|
May 1956
|
Proposal
|
|
A proposal for a motivational research study on the banking climate in Canada
|
Oct 1960
|
Proposal
|
Bank of Montreal
|
A proposal for a motivational research study on the banking climate in Canada (revised)
|
Oct 1960
|
Proposal
|
Bank of Montreal
|
Proposal for a motivational research study on the new Nationwide decal
|
20 Sep 1955
|
Proposal
|
Nationwide
|
A proposal for a motivational research study on the present position and future potential of Blue Cross-Blue Shield
|
Sep 1963
|
Proposal
|
Blue Cross; Blue Shield
|
Proposal for a motivational research study on the sales and advertising problems of Industrial Indemnity Company
|
Feb 1955
|
Proposal
|
|
Proposal for a motivational research study on Savings & Loan Association (image, marketing trend, group advertising)
|
29 Dec 1965
|
Proposal; Letter
|
|
Proposal for a motivational research study to determine how to motivate people to save with Washington Mutual Savings and Loan Association
|
Feb 1958
|
Proposal
|
|
Proposal for a motivational research study to determine why customers are not purchasing sufficient amounts of life insurance
|
Oct 1957
|
Proposal
|
Prudential
|
Proposal for a motivational research study to develop specific effective selling techniques for different customer groups
|
Apr 1958
|
Proposal
|
Prudential
|
A proposal for multi-stage motivational research services
|
Sep 1971
|
Proposal
|
|
A proposal for a pilot motivational research study of the sales and advertising problems of American Investment Company
|
Apr 1956
|
Proposal
|
|
Proposal for a pilot motivational research study of the sales and advertising problems of Bank Building & Equipment Corporation in metropolitan areas
|
Sep 1955
|
Proposal
|
|
Proposal for a psychological research study of the main communication channels between the Farm Bureau Insurance Companies and its present and prospective policy holders
|
1954
|
Proposal
|
|
Proposal for a psychological research study of the main communication channels between the Farm Bureau Insurance Companies and its present and prospective policy holders
|
Mar 1954
|
Proposal
|
|
A proposal for a psychological research study of the problems faced in planning an institutional advertising campaign for the United States Savings and Loan League
|
Oct 1954
|
Proposal
|
|
Proposal for a psychological research study on the sales and advertising problems of the Bankers Life and Casualty Company
|
|
Proposal
|
|
Proposal for a psychological study of the problems of Personal Finance Company
|
Mar 1947
|
Proposal
|
|
Proposal for a research study on "what Americans want from the future"
|
Apr 1954
|
Proposal
|
|
Proposal for a study on the operations of the Beneficial Finance Company
|
30 Jan 1959
|
Proposal
|
Beneficial
|
Proposal for a study to assist banks in attracting more money into savings accounts and checking accounts
|
20 May 1970
|
Proposal
|
|
Proposal for testing Prudential TV commercials
|
20 Nov 1958
|
Proposal
|
Prudential
|
Proposal: a motivational research study into young people's attitudes towards current bank accounts
|
Feb 1967
|
Proposal
|
National Provincial Bank
|
A psychological analysis of an advertising campaign of the Institute of Life Insurance Companies
|
May 1948
|
Report
|
|
The psychological effectiveness of a New England Mutual Life advertisement / a research report
|
Jun 1959
|
Report
|
|
A psychological research study for the Personal Finance Company
|
Nov 1947
|
Report
|
|
A psychological research study on the effectiveness of eight Bank of America advertisements
|
c.1952
|
Report
|
Bank of America
|
A psychological research study on the selection of a new name for the Farm Bureau Insurance Companies
|
Dec 1953
|
Report
|
|
Reactions to nationwide information insurance ads
|
|
Supporting Material
|
Nationwide
|
Reader reactions to the "conventional" and to the "different" approaches in advertising
|
Aug 1955
|
Report
|
Nationwide
|
Report on a creative analysis and ad test of the "close up of eyes" series
|
Dec 1957
|
Report
|
Toronto-Dominion Bank
|
A report on the motivating response patterns to ten Prudential commercials
|
Jul 1959
|
Report
|
Prudential
|
Report: motivating young people towards current account usage
|
Jul 1967
|
Report
|
National Provincial Bank
|
Savings institutions
|
19 Sep 1960
|
Supporting Material
|
|
Social maturity test developed for the Equitable Life Assurance Society
|
1950
|
Report
|
|
Studies: banking panel
|
05 May 1971
|
Supporting Material
|
|
Successful banking in the 1970s - a proposal for a motivation research study
|
May 1970
|
Proposal
|
|
Summary of main findings to date
|
Aug 1961
|
Report
|
|
Summary of a preliminary motivational research study for Society National Bank
|
Nov 1959
|
Report
|
|
Supplementary memo on field testing of new names for Farm Bureau Insurance Companies
|
Jan 1954
|
Memorandum
|
|
Tabulation sheet showing the raw data and computations for test 1: "jobs associated with your insurance agent's personality and training"
|
28 Jul 1960
|
Letter
|
Prudential
|
Triggers, trends and typologies - proposal for a motivational research study of Christmas Club members
|
Apr 1968
|
Proposal
|
Christmas Club
|
Understanding and selling more effectively to the potential Prudential life insurance buyer, vol. I
|
Jul 1960
|
Report
|
Prudential
|
Understanding and selling more effectively to the potential Prudential life insurance buyer, vol. II
|
Jul 1960
|
Report
|
Prudential
|
Understanding and selling more effectively to the potential Prudential life insurance buyer: an executive summary
|
Aug 1960
|
Report
|
Prudential
|
United States Savings and Loan progress report - tables 1-18
|
Jun 1960
|
Report
|
|
United States Savings and Loan progress report - tables 1-18
|
Jun 1960
|
Report
|
|
The use of motivational research in finding answers to the sales and advertising problems of life insurance
|
10 Feb 1955
|
Report
|
|
Vorschlag für eine Motiv- und Marketingstrategie-Studie über die psychologische Problematik des Sparens sowie des Bausparens Verbunden mit einer Analyse der Bausparkassen-Gemeinschaftswerbung
|
c.1965
|
Proposal
|
Deutscher Sparkassenverlag
|
Vorschlag für eine qualitative Untersuchung zum Problem des Coupon-Rucklaufes
|
17 Jan 1972
|
Proposal
|
|
Vorschlag zu einer Motiv- und Kommunikationsstudie über die "Information" Zeitung für Mitarbeiter der Schweizerischen Bankgesellschaft
|
21 Jan 1972
|
Proposal
|
|
Vorschlag zu einer Motiv- und Marketingstudie über das Image der Zuger Kantonalbank
|
Jun 1972
|
Proposal
|
|
Vorschlag zu einer Motiv- und Marketingstudie über das Sparen und das Image der Kantonalbanken
|
09 Mar 1970
|
Proposal
|
|
Vorschlag zu einer Motiv- und Marketingstudie über die Einstellung der jüngeren Konsumenten zu Versicherungen und Versicherungsgesellschaften und über das Idealimage der Secura
|
06 May 1968
|
Proposal
|
|
Vorschlag zu einer Motiv- und Marketingstudie und zu einem Beratungsvertrag im Bereich Individualgeschäft
|
May 1973
|
Proposal
|
|
Vorschlag zu einer Motivstudie über das Avanti-Punktsystem und Avanti-Bücher
|
14 Feb 1969
|
Proposal
|
|
Vorschlag zu einer Untersuchung der Aufina-Werbung (Pre-Test "Ein vernünftiger Kredit …")
|
Oct 1972
|
Proposal
|
|
Zukunftsperspektiven des Bundesschatzbriefes
|
Nov 1973
|
Report
|
|