Title |
Date |
Document Type |
Brand |
|
1972 motivational planning for Pontiac Motor Division
|
11 Jun 1971
|
Report
|
Pontiac
|
An action plan for the New Jersey Turnpike - draft outline of a research-and-consultation proposal
|
Feb 1970
|
Proposal
|
|
Additional detailed qualitative analyses of spontaneous comment in 250 interviews (addendum III)
|
Jul 1956
|
Report
|
|
Aero-Willys cars
|
17 Mar 1953
|
Memorandum
|
|
Analysis of California motorists' experience with butyl tires - an addendum to a psychological research study of consumer's response to experiences with Atlas butyl tires
|
Dec 1958
|
Report
|
Esso; Atlas
|
Are Time readers tire-minded?
|
Jan 1948
|
Report
|
Time
|
Attitudes and motivations of consulting engineers toward the "total energy" concept - a motivational research study
|
Jul 1965
|
Report
|
Caterpillar
|
Attitudes and motivations of consulting engineers toward the "total energy" concept - a progress report
|
Jun 1965
|
Report
|
Caterpillar
|
Attitudes influencing present and potential Western Auto customers: progress report on a pilot motivational research study
|
Nov 1958
|
Report
|
Western Auto
|
Attitudes influencing present and potential Western Auto customers: report on a pilot motivational research study
|
Jan 1959
|
Report
|
Western Auto
|
Ausführlicher Bericht zu einer Image- und Werbe-Untersuchung für Mercedes-Benz-Pkw in der Schweiz
|
Aug 1972
|
Report
|
|
Bericht zu einem Anzeigentest für Vauxhall Viva
|
Sep 1967
|
Report
|
Vauxhall
|
Bericht zu einer Image- und Marketingstudie für Toyota
|
Feb 1974
|
Report
|
Toyota
|
Bericht zu einer Motiv- und Marketingstudie über das Benzintanken und die Markenwahl von Benzin und Öl
|
Nov 1968
|
Report
|
Esso
|
Bericht zu einer Motiv- und Marketingstudie über den Markt von Spezialfelgen für Personenwagen
|
Jan 1972
|
Report
|
Georg Fisher
|
Bericht zu einer Motiv- und Marketingstudie über die Verbindung Chrysler-Simca im EWG-Raum
|
Aug 1970
|
Report
|
Simca; Chrysler
|
Bericht zu einer Motiv- und Marketingstudie über Güldner Traktoren
|
Dec 1964
|
Report
|
Linde; Gueldner
|
Bericht zu einer Motivanalyse von Tankstellen-Kunden
|
Jan 1979
|
Report
|
Esso
|
Bericht zu einer Motivstudie über die Problematik der Beziehungen zwischen Tankstellenbesitzer und Benzinlieferant
|
Jan 1961
|
Report
|
Esso
|
Bericht zu einer Motivstudie über die Verkaufsprobleme der Firma Ford in Europa Band IV. Schweiz
|
Dec 1960
|
Report
|
Ford
|
Bericht zu einer qualitativen Umfrage über die BP - Sonderaktion "Sie tanken - Wir danken"
|
Jan 1968
|
Report
|
|
Bericht zu einer qualitativen Untersuchung über Image und Kaufentscheidungsprozess für Mercedes Benz LKW und Transporter
|
Jan 1978
|
Report
|
Mercedes-Benz
|
Blueprint for Action
|
Mar 1961
|
Report
|
Esso
|
The car: "seven league boots"
|
c.1940
|
Report
|
|
The challenge of the 1970s: marketing Chrysler automobiles in a rapidly changing society
|
Nov 1971
|
Proposal
|
Chrysler
|
The challenge of the 1970s: marketing Chrysler automobiles in a rapidly changing society
|
Dec 1971
|
Proposal
|
Chrysler
|
Composite results and analysis of Nash ad tests
|
Dec 1949
|
Report
|
|
Conferencia sobre Estudios De Motivación: Pronunciada en Ciudad Mèxico por el Dr. Ernest Dichter
|
29 Sep 1960
|
Report
|
|
Cours d'instruction programmèe pour pompistes "Total", vol. I
|
c.1965
|
Report
|
Total
|
Cours d'instruction programmèe pour pompistes "Total", vol. II
|
May 1966
|
Report
|
Total
|
Creative analysis and ad test of Nationwide's baseball series of ads
|
Oct 1956
|
Report
|
Nationwide
|
Creative analysis and ad test of Nationwide's football series of ads
|
Jan 1957
|
Report
|
Nationwide
|
A creative analysis and field testing of ad #3 of the new Virginia safety driver's campaign
|
Aug 1956
|
Report
|
Nationwide
|
A creative analysis and field testing of ads #1 and #2 of the new Virginia safety driver's campaign
|
Jul 1956
|
Report
|
Nationwide
|
A creative analysis and field testing of ads #4, #5, #6 of the new Virginia safety driver's campaign
|
Aug 1956
|
Report
|
Nationwide
|
A creative analysis of advertising for the new Virginia safety driver's campaign
|
Jun 1956
|
Report
|
Nationwide
|
A creative analysis of the "Fathers, 20 to 45" life insurance ad
|
Jan 1957
|
Report
|
Nationwide
|
Creative analysis of Nationwide's summer auto campaign
|
Aug 1957
|
Report
|
Nationwide
|
Creative analysis of the sales and advertising problems of oil and gasoline
|
Nov 1955
|
Report
|
|
A creative memo on increasing the influence of Harger-Haldeman salesmen on car purchase motivation
|
Jun 1955
|
Memorandum
|
Chrysler
|
A creative memo on the promotion of rayon cord and a brand name analysis
|
Jun 1958
|
Memorandum
|
|
Creative memo outlining the pros and cons of the economy car
|
Aug 1957
|
Memorandum
|
Ford
|
A creative memorandum aimed at expanding the market for Hertz rent a car service
|
Jun 1959
|
Memorandum
|
Hertz
|
A creative memorandum on the psychology of tires and tire purchase motivations
|
Jan 1961
|
Memorandum
|
|
A creative memorandum on the role of the automobile in different countries
|
Apr 1961
|
Memorandum
|
Ford
|
A creative memorandum on tires and consumer attitudes toward tire purchase
|
Dec 1961
|
Memorandum
|
|
A creative problem analysis and definition of research areas for a motivational research study of the sales and advertising problems of Superior funeral coaches and ambulances
|
Aug 1955
|
Report
|
Superior
|
A creative problem analysis and proposal for a motivational research program to study the sales and advertising problems of Hudson motor cars
|
Nov 1955
|
Proposal
|
Hudson
|
A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of Pontiac automobiles
|
Aug 1955
|
Proposal
|
Pontiac
|
A creative problem analysis and proposal for a motivational research study on automobile club membership
|
Jun 1961
|
Proposal
|
AAA
|
A creative problem analysis and suggested areas of research of the sales and advertising problems of the British Motor Corporation
|
Jan 1957
|
Report
|
British Motor Corporation
|
A creative problem analysis of Nationwide's Virginia safety campaign advertising
|
Feb 1956
|
Report
|
Nationwide
|
Creative research memo on paint and tool advertising for Western Auto stores
|
Feb 1955
|
Memorandum
|
Western Auto
|
A creative research memorandum on Western Auto stores advertising
|
Aug 1956
|
Memorandum
|
Western Auto
|
A creative trend analysis of the low-priced small car field and of Ford's future role in this field
|
Sep 1957
|
Report
|
Ford
|
Detailed findings of a motivational research study on the marketing situation of Volkswagen, vol. II
|
Feb 1962
|
Report
|
Volkswagen
|
A diagnostic appraisal of four Sears "DieHard" advertisements
|
19 Feb 1968
|
Memorandum
|
DieHard
|
Die Rolle de Quickly im heutigen Deutschland: ein Motivforschungs-Bericht
|
Apr 1957
|
Report
|
Quickly
|
The differentiation of the images of the Mercury and the Edsel
|
May 1958
|
Report
|
Ford; Mercury; Edsel
|
A draft proposal for a motivational research study of the sales and advertising problems of Mercury automobiles
|
Apr 1956
|
Proposal
|
Ford; Mercury
|
Draft proposal for a motivational research study to increase the sales effectiveness of styling on 1959, 1960 and 1961 Mercurys
|
Dec 1957
|
Proposal
|
Ford; Mercury
|
Edsel pilot study
|
Dec 1957
|
Pilot Study
|
Ford; Edsel
|
Effectively motivating dealership sales and service personnel: a proposal for a motivational research study
|
Dec 1971
|
Proposal
|
|
Etude de motivation belgique "Image de Marque Renault"
|
1966
|
Report
|
Renault
|
Etude de motivation belgique "Image de Marque Renault"
|
1966
|
Report
|
Renault
|
Etude de motivation sur les automobilistes indècis, les leviers immèdiats de l'argent, les besoins non satisfaits, vol. I
|
May 1969
|
Report
|
Total
|
Etude de motivation sur les automobilistes indècis, les leviers immèdiats de l'argent, les besoins non satisfaits, vol. II
|
May 1969
|
Report
|
Total
|
An evaluation of the name "Rambler" - proposal for a motivational research study
|
Apr 1968
|
Proposal
|
Rambler
|
An evaluation of the name "Saab" - proposal for a motivational research study
|
May 1968
|
Proposal
|
Saab
|
An executive summary - major findings and practical applications of phases I and II of a motivational research study of the Rambler image among owners of other cars
|
Jan 1962
|
Report
|
Rambler
|
An executive summary / major findings and practical applications of a motivational research study on the marketing situation of Volkswagen
|
Feb 1962
|
Report
|
Volkswagen
|
Executive summary of a motivational research study: marketing Chrysler automobiles in a rapidly changing society
|
Sep 1972
|
Report
|
Chrysler
|
Executive summary of the progress report on a motivational research study for Allstate Insurance Company
|
Jan 1960
|
Report
|
Allstate
|
Executive summary of the sales and advertising problems of the British Motor Corporation
|
Sep 1957
|
Report
|
British Motor Corporation
|
Ford advertising
|
17 Mar 1953
|
Letter
|
Ford
|
Ford listening post: interim memorandum on comparative image and positioning of four Ford makes
|
Aug 1960
|
Memorandum
|
Ford
|
Ford listening post: phase I - a motivational research study on comparative image and positioning of the Ford makes
|
Aug 1960
|
Report
|
Ford; Falcon; Thunderbird
|
Ford "You" institutional magazine advertising campaign
|
02 Jan 1958
|
Proposal; Memorandum
|
Ford
|
Fortschrittsbericht einer Motivstudie über die mit dem Verkauf von Benzin und Öl in der Schweiz im Zusammenhang stehenden Probleme
|
Nov 1960
|
Report
|
Esso
|
Gas and oil film and television advertising in the United States for Total
|
Apr 1963
|
Report
|
Total; CFR
|
General Motors letter proposal
|
20 Mar 1957
|
Memorandum; Proposal
|
Chevrolet
|
Guidepost analysis for a film on prestige for C. F. P.
|
Nov 1962
|
Report
|
Total
|
Hidden springboards and levers to motivate improved performance by Esso dealers and attendants to help narrow the gap between below-average and above-average dealers
|
Oct 1959
|
Report
|
Esso
|
How our general word-of-mouth findings specifically apply to Esso gasoline
|
Mar 1958
|
Report
|
Esso
|
How to make it even better - a motivation research study of ten new opportunities for marketing Volvo in the USA
|
Apr 1969
|
Report
|
Volvo
|
Interim progress memorandum on a motivational study for Citroen
|
May 1961
|
Memorandum
|
Citroen
|
Is the automotive laboratory a viable marketing concept? Proposal for a motivation study in two phases
|
Oct 1969
|
Proposal
|
|
Letter proposal - Dow Chemical Company listening post study
|
23 Oct 1959
|
Letter; Proposal
|
Dowgard
|
Letter proposal re: husband-wife motivations in purchase of Wizard appliances
|
20 Mar 1959
|
Letter
|
Western Auto
|
Letter proposal re: Pitcairn Chrysler-Plymouth Agency
|
01 Sep 1959
|
Letter
|
Chrysler; Plymouth
|
Letter proposal re: the problem of highway station design
|
18 Mar 1958
|
Letter
|
Esso
|
Letter proposal to Esso Standard Oil Company re: dealers and attendants
|
30 Apr 1959
|
Letter
|
Esso
|
Letter proposal to Esso Standard Oil Company re: new station design
|
03 Aug 1959
|
Proposal
|
Esso
|
Letter re: gas and oil memo
|
18 Nov 1955
|
Letter
|
|
Letter-memo re: 5 proposed Total gas ads based on research
|
03 Oct 1957
|
Letter
|
CFR; Total
|
Listening post project: Ford Division, Ford Motors Company
|
03 Dec 1959
|
Memorandum; Proposal
|
Ford
|
Listening post project: Ford Division, Ford Motors Company
|
03 Dec 1959
|
Proposal; Memorandum
|
Ford
|
Marketing Chrysler automobiles in a rapidly changing society: a motivational research study, vol. I
|
Sep 1972
|
Report
|
Chrysler; Plymouth; Dodge
|
Marketing Chrysler automobiles in a rapidly changing society: a motivational research study, vol. II
|
Sep 1972
|
Report
|
Chrysler
|
Marketing a new motor coach: a proposal for a motivational research study
|
Mar 1972
|
Proposal
|
|
A memo of tentative findings on the Syracuse telephone test for Edsel division
|
Dec 1957
|
Memorandum; Report
|
Ford; Edsel
|
Memo on Dunlop tires
|
24 Feb 1956
|
Memorandum
|
Dunlop
|
Memo on film presentations of What the Doctor Ordered
|
Feb 1955
|
Memorandum
|
Dodge
|
Memo on the sales potential for Ford in Australia
|
Nov 1958
|
Memorandum
|
Ford
|
Memo on the sales potential for Ford in South Africa
|
Nov 1958
|
Memorandum
|
Ford
|
Memo on Western Auto and the Davis tire
|
Nov 1956
|
Memorandum
|
Western Auto
|
Memo to Ford Motor Car Company
|
28 Dec 1959
|
Memorandum
|
Ford
|
Memo to Ford Motor Car Company: the middle priced car market
|
Oct 1957
|
Memorandum
|
Ford
|
Memo to Ford Motor Company
|
28 Dec 1959
|
Memorandum
|
Ford
|
A memorandum of questions and answers on Dowgard
|
Aug 1960
|
Memorandum
|
Dowgard
|
Memorandum on proposed Total butyl advertising
|
Aug 1962
|
Memorandum
|
Total; CFR
|
Memorandum outlining a "blueprint for action" for Lincoln
|
Jul 1957
|
Memorandum; Report
|
Ford; Lincoln
|
Middle-priced car study: supplementary tables
|
|
Supporting Material
|
|
Motion picture tie-ups
|
|
Report
|
Chrysler; Plymouth
|
The motivating response patterns to three Ford hardtop convertible commercials
|
Aug 1957
|
Report
|
Ford; Skyliner
|
Motivational research study designed to assist Volkswagen in formulating its market planning for the future
|
22 May 1961
|
Letter
|
Volkswagen
|
A motivational research study investigating the attitude of motorists and tradesmen toward car accessories and the Joseph Lucas Limited
|
Oct 1960
|
Report
|
Lucas
|
A motivational research study of the distribution, markets and image of the English Ford
|
Nov 1957
|
Report
|
English Ford
|
A motivational research study of the negro market for Esso gasoline, services and related products
|
Oct 1957
|
Report
|
Esso
|
A motivational research study of the Rambler image among owners of competitive cars - phase II - the impact and influence of 1962 car models
|
Jan 1962
|
Report
|
Rambler
|
A motivational research study of the sales and advertising problems of the British Motor Corporation
|
Sep 1957
|
Report
|
British Motor Corporation
|
A motivational research study of the sales and advertising problems of Total, a French oil and gasoline company
|
Jan 1958
|
Report
|
CFR; Total
|
A motivational research study of the sales problems of the Ford Taunus in Germany: a progress report
|
Dec 1958
|
Report
|
Ford; Opel
|
Motivational research study on attitudes towards car polish / interim report
|
|
Report
|
|
A motivational research study on the sales and advertising problems of Citroen cars in the United States
|
Oct 1961
|
Report
|
Citroen
|
A motivational research study on the use of direct mail promotion
|
May 1963
|
Report
|
General Motors
|
Motivational research study testing Edsel spring magazine campaign and Edsel newspaper testimonial campaign
|
Feb 1958
|
Report
|
Ford; Edsel
|
A motivational research test of the slogan "Hertz puts you in the driver's seat" with by-product findings on the new ad and the Hertz image
|
Jul 1959
|
Report
|
Hertz
|
MRP creative analysis of the motivating response patterns to three Esso television commercials
|
Aug 1957
|
Report
|
Esso
|
New directions for automobile incentive programs: a pilot motivational study
|
May 1971
|
Report
|
Pontiac
|
New springboards to sales for Garth Pitcairn Chrysler-Plymouth Agency / a motivational research study
|
Jan 1960
|
Report
|
Chrysler; Plymouth
|
The next phase of Dowgard research: a study plan
|
|
Report
|
Dowgard; Prestone; DuPont; Telar
|
Outline of research procedures: remaining phases of Mercury listening post study
|
|
Proposal
|
Ford; Comet; Mercury; Lincoln
|
Outline of research procedures: remaining phases of Mercury listening post study
|
1960
|
Report
|
Ford; Mercury; Comet; Lincoln
|
A pilot motivational research study of the Ford "You" institutional advertising campaign
|
Jan 1958
|
Report
|
Ford
|
A pilot study on automobile usage and the automobile of 1962
|
Sep 1959
|
Pilot Study
|
Ford
|
A pilot study on Caterpillar diesel truck engines
|
Sep 1964
|
Pilot Study
|
Caterpillar
|
Possible "listening post" project to help MEL management keep their finger on the pulse of the car buyer during the 1960 model year
|
07 Jul 1959
|
Memorandum; Proposal
|
Ford
|
Power vs. economy - A psychological study
|
Sep 1951
|
Report
|
|
Preliminary report on Ford and Opel
|
02 Sep 1959
|
Memorandum
|
Ford; Opel
|
The present automobile climate in Canada - based upon a pilot study
|
Jul 1963
|
Pilot Study
|
General Motors
|
The present automobile climate in Canada - executive summary based upon a pilot study
|
Dec 1963
|
Report
|
General Motors
|
The present automobile climate in Canada - summary of the main findings and practical applications based upon a pilot study
|
Jul 1963
|
Report
|
General Motors
|
Present tire purchase motivations
|
Jul 1963
|
Report
|
DuPont
|
Problem analysis and proposal for a motivational market research study on desirable new directions for the corporate image of Allstate Insurance Company
|
Oct 1959
|
Proposal
|
Allstate
|
A problem analysis and proposal on public attitudes toward new directions for Volkswagen
|
May 1960
|
Proposal
|
Volkswagen
|
Program of research for the Ford Motor Company central staff
|
Nov 1957
|
Report
|
Ford; Lincoln; Mercury
|
A progress memorandum on a motivation research project dealing with dealer and consumer attitudes toward Lucas and selected car accessories
|
|
Report
|
Lucas
|
A progress memorandum on a motivational research study of the Rambler image among owners of competitive cars
|
Aug 1961
|
Memorandum
|
Rambler
|
A progress report
|
Aug 1961
|
Report
|
Volkswagen
|
Progress report - Higher priced automobiles
|
03 Jul 1956
|
Report
|
|
Progress report of a pilot study on Caterpillar diesel truck engines
|
May 1964
|
Report
|
Caterpillar
|
A progress report on Dowgard
|
Dec 1960
|
Report
|
Dowgard
|
Progress report on a motivational research study for Dunlop tires
|
May 1959
|
Report
|
Dunlop
|
Progress report on a psychological research study on the sales and advertising problems of Nash cars
|
Apr 1950
|
Report
|
|
A progress report on the sales and advertising problems of the Mercury
|
Oct 1957
|
Report
|
Ford; Mercury; Edsel
|
Progress report to the Esso company on dealer meetings including new formula Esso Extra gasoline
|
Jun 1958
|
Report
|
Esso
|
Promoting better dealer relations: report of a motivational study
|
Nov 1957
|
Report
|
Esso
|
Promoting better dealer relations: supplement to final report
|
Dec 1957
|
Report
|
Esso
|
Proposal for an ad test on Vauxhall Viva
|
15 Aug 1967
|
Proposal
|
Vauxhall
|
Proposal for an additional study for Switzerland and eventually also for other countries
|
16 Mar 1960
|
Proposal
|
Ford
|
Proposal for a motivational research study for American Motors Corporation
|
26 Mar 1963
|
Proposal
|
Rambler
|
Proposal for a motivational research study of consumer attitudes toward leather upholstery in automobiles
|
Dec 1955
|
Proposal
|
|
Proposal for a motivational research study of consumer attitudes towards Butyl tires
|
Jul 1958
|
Proposal
|
Esso
|
Proposal for a motivational research study of dealer attitudes toward Esso
|
Jun 1957
|
Proposal
|
Esso
|
A proposal for a motivational research study of the design, sales and advertising problems of Dodge passenger cars
|
Jun 1956
|
Proposal
|
Dodge
|
Proposal for a motivational research study of the new and used car sales and advertising problems of Harger-Haldeman
|
Jan 1955
|
Proposal
|
Chrysler
|
A proposal for a motivational research study of the Rambler image among owners of competitive cars
|
Feb 1961
|
Proposal
|
Rambler
|
A proposal for a motivational research study of the Rambler image among owners of competitive cars
|
1961
|
Proposal
|
Rambler
|
Proposal for a motivational research study of the sales and advertising problems of the General Tire and Rubber Company
|
Nov 1954
|
Proposal
|
General Tire
|
Proposal for a motivational research study of the sales and advertising problems of Western Auto stores
|
Nov 1955
|
Proposal
|
Western Auto
|
Proposal for a motivational research study of the sales and promotion problems of General Motors Photographic
|
Nov 1955
|
Proposal
|
General Motors
|
Proposal for a motivational research study of southern-white attitudes towards the Ford Motor Company
|
Jan 1958
|
Proposal
|
Ford
|
Proposal for a motivational research study on the attitudes and motivations of consulting engineers towards the total energy concept
|
Jan 1965
|
Proposal
|
Caterpillar
|
A proposal for a motivational research study on the automobile climate in Canada
|
Aug 1962
|
Proposal
|
General Motors
|
A proposal for a motivational research study on Dunlop tyres
|
Oct 1958
|
Proposal
|
Dunlop
|
Proposal for a motivational research study on the sales and advertising problems of Citroen cars in the United States
|
Dec 1960
|
Proposal
|
Citroen
|
Proposal for a motivational research study on the sales and advertising problems of Goodyear tires
|
Jun 1954
|
Proposal
|
Goodyear
|
Proposal for a motivational research study on Total gas
|
04 Jan 1957
|
Proposal
|
CFR; Total
|
A proposal for a motivational research study on the use of direct mail promotion
|
Aug 1962
|
Proposal
|
General Motors
|
Proposal for a motivational research study to determine the effectiveness of television and other media in selling automobiles
|
Nov 1957
|
Proposal
|
Ford
|
Proposal for a motivational research study to determine how Lincoln sales can be improved in the face of increased competition from Cadillac and Imperial
|
May 1957
|
Proposal
|
Ford; Lincoln; Cadillac; Imperial
|
A proposal for a motivational research study to determine the most significant aspects of car quality among Mercury and competitive owners
|
Jun 1958
|
Proposal
|
Ford; Mercury
|
Proposal for a motivational research study to provide guideposts for design, advertising and marketing of 1962 car models in the M-E- L Division
|
Jul 1959
|
Proposal
|
Ford
|
Proposal for a motivational research study – Subject: To determine which grade of tires B. F. Goodrich should feature to achieve maximum sales next summer
|
Apr 1957
|
Proposal
|
B. F. Goodrich
|
A proposal for a motivational study of leisure time / its meaning, present uses, and future trends
|
Jun 1960
|
Proposal
|
B. F. Goodrich
|
Proposal for a pilot motivational research study of the present climate of nylon tires
|
07 Dec 1962
|
Proposal
|
DuPont
|
Proposal for a pilot study on the "after-market" for seat belts
|
Aug 1964
|
Proposal
|
DuPont
|
A proposal for a pilot survey and a complete motivational study on Caterpillar diesel truck engines
|
Nov 1963
|
Proposal
|
Caterpillar
|
Proposal for a psychological research study on the sales problems of the William O. McKay Company
|
Oct 1954
|
Proposal
|
Ford
|
A proposal for a research program on the negro market for the Esso Standard Oil Company
|
05 Apr 1957
|
Proposal
|
Esso
|
Proposal for a research study on the advertising and sales problems of the Passenger Tire Division of the B. F. Goodrich Company
|
Jan 1949
|
Proposal
|
B. F. Goodrich
|
Proposal for a research study to test the effectiveness of two alternate kinds of dealer meetings to present a new Esso product
|
23 Apr 1958
|
Letter
|
Esso
|
Proposal for a study on undecided drivers and unsatisfied needs
|
02 Oct 1968
|
Proposal
|
Total
|
Proposal for a study that studies the psychological segmentation of the automobile market and the role a car plays in expressing the individual personality of the motorist
|
13 May 1958
|
Memorandum; Proposal
|
Ford; Mercury; Edsel
|
Proposal for a study to determine the weak points of Buick and Oldsmobile 1959 styling
|
24 Apr 1958
|
Proposal; Memorandum
|
Ford; Mercury; Buick; Oldsmobile
|
Proposal for a study to determine whether or not Ford should cut horsepower in its 1959 models
|
Feb 1958
|
Proposal
|
Ford
|
Proposal on Total
|
Nov 1954
|
Proposal
|
CFR; Total
|
A proposal pilot study on Chrysler
|
06 Jan 1955
|
Pilot Study
|
Chrysler
|
Proposal to the Ford Motor Company
|
Aug 1957
|
Proposal
|
Ford; English Ford
|
Proposition pour une ètude motivationelle concernant l'image de Simca et l'opinion en Suisse sur les automobiles en gènèral
|
27 Jan 1969
|
Proposal
|
Simca
|
Proposition pour une ètude motivationnelle concernant le problème du "couple Simca-Chrysler" dans le marchè commun
|
1970
|
Proposal
|
Simca; Chrysler
|
A psychological analysis of the relative importance of themes in MJC
|
Jul 1949
|
Report
|
|
A psychological pilot study of the sales and advertising problems of Aero-Willys
|
Jul 1953
|
Pilot Study
|
Willys
|
A psychological research report on Esso dealer meetings introducing new formula Esso Extra gasoline
|
Jun 1958
|
Report
|
Esso
|
A psychological research study of consumer response to experiences with Atlas butyl tires
|
Nov 1958
|
Report
|
Esso; Atlas
|
A psychological research study on the advertising and sales problems of the Passenger Tire Division of the B. F. Goodrich Company
|
Jul 1949
|
Report
|
B. F. Goodrich
|
A psychological research study on the sales and advertising problems of Goodyear tires
|
Oct 1954
|
Report
|
Goodyear
|
A psychological research survey on the sales and advertising problems of Nash cars
|
Apr 1950
|
Report
|
|
A psychological study of the seat belt market
|
Feb 1965
|
Report
|
DuPont
|
The psychology of car buying in the De Soto price class
|
Jun 1940
|
Report
|
DeSoto
|
The psychology of car buying: a psychological study undertaken to answer two vital questions about car buying
|
Jan 1940
|
Report
|
Plymouth
|
The psychology of gasoline and motor oil
|
Nov 1955
|
Report
|
|
The psychology of the repair and maintenance of today's automobile
|
Jul 1961
|
Report
|
|
A quantitative validation of certain findings in a motivational research study for Esso gasoline, services and related products
|
Jan 1958
|
Report
|
Esso
|
A quantitative validation of motivational research studies of the middle-priced car, the Mercury and the Edsel
|
Apr 1958
|
Report
|
Ford; Mercury; Edsel
|
Raffinerie de Provence
|
28 Apr 1960
|
Memorandum
|
Total; CFR
|
Rapport d'une ètude motivationnelle concernant le programme de perfectionnement des pompistes de la compagnie Total
|
Jul 1964
|
Report
|
Total
|
Rapport d'une ètude sur l'opinion des automobilistes allemands, anglais et italiens sur la nouvelle marque Total
|
Feb 1964
|
Report
|
Total
|
Rapport d'une ètude sur l'opinion des automobilistes français a l'ègard de l'essence et de huiles Total
|
Jul 1961
|
Report
|
CFR; Total
|
Rapport prèliminaire d'une ètude sur l'opinion des automobilistes français à l'ègard de l'essence et de huiles Total
|
Aug 1960
|
Report
|
CFR; Total
|
Reasons given for purchase of 1955 or 1956 Hudsons by fourteen owners of such cars, among our sample of preliminary depth interviews
|
Apr 1956
|
Report
|
Hudson
|
Report of a motivational research study on the sales problems of Ford in Europe / Volume V. Sweden
|
Jan 1961
|
Report
|
|
Research outline for Ford listening post study (phase I)
|
Apr 1960
|
Report
|
Ford; Falcon; Thunderbird
|
Research outline for Ford listening post study (phase I)
|
Apr 1960
|
Proposal
|
Ford; Falcon; Thunderbird
|
A research study on the sales and advertising problems of Ford cars, specifically the Taunus
|
02 Jul 1958
|
Memorandum
|
Ford; Taunus
|
Restoring emotional appeal to car interiors - a psychological research study of dealers attitudes toward leather upholstery
|
Jan 1957
|
Report
|
|
The role of The Esso Dealer in improving dealer relations: report of a motivational study
|
Dec 1957
|
Report
|
Esso
|
"Saab" automobiles in the United States - a proposal for a motivational research study
|
May 1967
|
Report
|
Saab
|
Schlussbericht einer Motivstudie über die mit dem Verkauf von Benzin und Öl im Zusammenhang stehenden Probleme
|
Jan 1961
|
Report
|
Esso
|
Schlussbericht über den Pre-Test für IPEX 67
|
Nov 1966
|
Report
|
Beep and Peep
|
Schlussrapport einer Motivstudie über die Verkaufsprobleme der Firma Ford in Deutschland
|
Oct 1959
|
Report
|
Ford
|
Second phase Mercury listening post report on attitudes toward ride, power and image
|
Jun 1960
|
Report
|
Ford; Mercury
|
Second phase: Mercury listening report on attitudes toward ride, power and image
|
Jun 1960
|
Report
|
Ford
|
A second progress report on a motivational research study of the Rambler image among owners of competitive cars
|
Oct 1961
|
Report
|
Rambler
|
Simca dans l'optique du public Suisse: rèsultats d'une ètude approfondie rèalisèe pour le compte de la maison Sociètè des Automobiles Simca, Paris et Zurich
|
May 1969
|
Report
|
Simca
|
Studies: Pontiac presentation
|
1971
|
Supporting Material
|
Pontiac
|
Study to determine the attitudes of dealers, sales managers, and salesmen towards current types of incentive plans and to provide John Plain with additional new material for its presentation to Pontiac
|
14 Apr 1971
|
Memorandum
|
Pontiac
|
Summary of findings and practical applications
|
Aug 1955
|
Report
|
Chrysler
|
Summary of key findings of progress report: a motivational research study on Chrysler's image in the seventies
|
Apr 1972
|
Report
|
Chrysler; Plymouth; Dodge
|
A summary of major findings of a motivational research study for Volkswagen
|
Dec 1961
|
Report
|
Volkswagen
|
A summary of major findings on Dowgard
|
Mar 1961
|
Report
|
Dowgard
|
Summary of Mercury progress report
|
Oct 1957
|
Report
|
Ford; Mercury
|
Summary of outstanding trends and directions on Ford M-L listening post study
|
Mar 1960
|
Report
|
Ford; Comet; Lincoln; Mercury
|
Summary of outstanding trends and directions on Ford M-L listening post study
|
Mar 1960
|
Report
|
Ford; Comet; Mercury; Lincoln
|
Summary of outstanding trends and directions on Mercury
|
04 Feb 1960
|
Report
|
Ford; Mercury
|
Summary of a progress report on the sales and advertising problems of the British Motor Corporation
|
Jun 1957
|
Report
|
British Motor Corporation
|
Summary on conference on Lincoln advertising
|
20 Jan 1955
|
Report
|
Lincoln
|
Summary outlines of some research projects that were discussed in October, 1958
|
23 Oct 1958
|
Memorandum; Proposal
|
Ford; Lincoln; Cadillac
|
Summary report of major findings on middle-priced car study
|
Nov 1957
|
Report
|
Ford; Mercury; English Ford
|
A supplement of quotations to a quantitative validation of motivational research studies of the middle-priced car, the Mercury and the Edsel
|
May 1958
|
Supporting Material
|
Ford; Mercury; Edsel
|
A supplement of tables to a quantitative validation of the motivational research studies of the middle-priced car, the Mercury and the Edsel
|
May 1958
|
Supporting Material
|
Ford
|
Supplementary memo on some psychological factors involved in new car shopping and purchase patterns (addendum I)
|
Jul 1956
|
Memorandum
|
|
Survey on state-of-mind of potential buyers of 1942 cars
|
Oct 1942
|
Report
|
|
Test of an advertising campaign
|
Aug 1965
|
Report
|
B. F. Goodrich
|
A test of four advertisements for "DieHard" batteries
|
Mar 1968
|
Report
|
DieHard; Sears
|
A test of four advertisements for "DieHard" batteries - executive summary
|
Mar 1968
|
Report
|
DieHard; Sears
|
A test of seven advertisements for "DieHard" batteries
|
Sep 1968
|
Report
|
DieHard
|
A test of six advertisements for "DieHard" batteries
|
May 1968
|
Report
|
DieHard
|
The three images of Allstate foundations for new directions
|
May 1960
|
Report
|
Allstate
|
Une ètude de recherche motivationnelle des facteurs qui sont responables de l'efficacitè des stations-services de Total
|
Jul 1961
|
Report
|
CFR; Total
|
Vorschlag für eine Kundendienst-Untersuchung bei Daimler-Benz - LKW-Kunden in der Schweiz
|
Jan 1973
|
Proposal
|
|
Vorschlag zu einer Image- und Werbeforschung für Mercedes-Benz-Pkw
|
|
Proposal
|
|
Vorschlag zu einer Imageuntersuchung für Daimler-Benz- Nutzfahrzeuge in der Schweiz
|
Oct 1974
|
Proposal
|
|
Vorschlag zu einer Motiv- und Marketingstudie für Toyota- Automobile in der Schweiz
|
Oct 1973
|
Proposal
|
Toyota
|
Vorschlag zu einer Motivstudie über das Benzintanken und die Markenwahl von Benzin und Öl
|
12 Jul 1968
|
Proposal
|
Esso
|
Vorschlag zu einer Motivstudie über die Voraussetzungen und psychologischen Auswinkungen der Bekämpfung der Karies mit "Anti - Karies - Zuckerwaren"
|
Jul 1964
|
Proposal
|
Total
|
Vorschlag zu einer Motivstudie über Güldner-Traktoren
|
1964
|
Proposal
|
Linde; Gueldner
|
Vorschlag zu einer qualitativen Umfrage bei Automobilisten und Tankstellenhaltern über die Sonderaktion "Verbilligte Artikel im BP- Autoshop"
|
20 Sep 1967
|
Proposal
|
|
Vorschlag zu einer qualitativen Untersuchung über den Markt für Spezialfelgen für Personenwagen
|
29 Jul 1971
|
Proposal
|
Georg Fisher
|
Vorschlag zu einer Untersuchung des SL-/SLC-Typenprogrammes in der BRD und in den USA
|
Jul 1972
|
Proposal
|
|
What a stepped-up national advertising campaign can do to enhance the status of Western Auto: a creative memo based on limited field research
|
Jul 1957
|
Memorandum
|
Western Auto
|
What works in employee relations: a psychological analysis for General Motors
|
Aug 1949
|
Report
|
|
What you can learn from the differences between your division and the corporation average in MJC
|
Jun 1949
|
Report
|
|
Who are the real car salesmen? - an analysis of buying influences in the purchase of automobiles
|
Jun 1966
|
Report
|
|
Why does an American buy a Jeep? Proposal for a motivation research study
|
1969
|
Proposal
|
Jeep
|
Why does an American buy a Volvo? - proposal for a motivation research study
|
Apr 1969
|
Proposal
|
Volvo
|